職位描述
崗位職責(zé)1. Overall leadership of the whole marketing function of the company2. Analyzing and making use of market research data from which the company will make strategic marketing decisions regarding existing and new markets3. Brainstorming and forming marketing strategies for existing, but especially for new markets, aimed at building patient volume and increasing revenue for all facilities, current and future4. Setting-up and fostering strategic alliances with important stakeholders in current and future markets5. Contacting new potential partners and key market drivers in markets that UFH considers for expansion, maintaining an orderly database of these stakeholders6. Leading the development of targeted marketing campaigns, especially for non-insured stakeholders7. Deepening brand value by helping to maintain a strong Visual Identity database8. Compiling marketing reports for other colleagues as well as market-level colleagues9. Executing marketing strategies, especially for new markets where UFH plans growth10. General liaison and coordination with the other UFH leadership and teams11. Vetting of all media purchases, corporate sponsorship opportunities, etc12. Protecting brand and visual identity by reviewing Chinese language materials and signage produced for the public任職條件1. Bachelor’s (University) Degree2. At least 5-7 years experience in marketing/communications, prefer health care related setting in China3. At least 3 years of management and team-leading experience4. At least 3 years previous experience in managing client relationships and working with key company stakeholders in China5. Proven experience in results driven daily communication with both international and domestic based senior management level executives6. Proven experience in positively managing budgets and working with market analysis statistical models7. Proven experience in traditional media, digital media, and development of media materials (particularly video) for communicating the company’s brand value and service offering differentiators8. Proven experience in understanding sales process and in managing a sales effort9. Strong leadership and management capabilities10. Excellent interpersonal skills11. Communication skills are paramount, both in dealing with potential market drivers outside the organization and with people at all levels within the organization12. Good computer (MS Office) skills13. Professional presentation and manner14. Ability to deliver exceptional value through relationships at all times15. Strong ability to handle multiple priorities and tasks16. Have drive, determination, demonstrated commitment, and the desire to be successful17. Excellent English language skills, both spoken and written18. Excel at working in a complex, matrix team approach19. Experience creating and executing health care marketing campaigns and promotions20. Experience with calling on new customers, introducing health care services to new potential partners21. Clear understanding of marketing models, key marketing metrics, and economic statistical analysis職位概述Lead and manage the overall marketing and sales function for the company. This in particular includes the specific 2014 goals of: (1) transition to full digital presence; (2) production and rollout of full set of education and promotion videos; and (3) establishment of comprehensive nationwide sales effort. Other responsibility areas include: extensive coordination with other executives of the company about products, service offerings, and pricing; compiling and updating highly pertinent market research data, developing targeted marketing strategies, enhancing brand value, lead the launches into new service areas; integration of new CRM platform (MS Dynamics).部門概述和睦家醫(yī)療集團是中國境內(nèi)第一家按國際標(biāo)準(zhǔn)設(shè)立、診療技術(shù)領(lǐng)先的綜合性醫(yī)療機構(gòu)，我們的宗旨是：在家庭般溫馨舒適的就診環(huán)境里，為患者提供獨特的、全方位的醫(yī)療服務(wù).
