職位描述
職位描述：
工作職責：
POSITION SUMMARY
Own execution of brand tactics. Drive brand to achieve earnings and revenues objectives, support to develop brand strategy, forcast LRF & P&L. Interface with medical, GAMA and other functions as supporter.
Responsibilities
1.Execution of brand tactitcs
-Execute brand strategies to market needs, and define priorities for responsible brand
-Manage agencies for brand promotion need (budget, scope, timing, and quality of project)
-Forecast brand performance and track progress towards target
2.Develop brand promotional materials and training
-Develop brand DA, promotional slides, publication if needed and internal traing materials;
-Train Field Force on product positioning and prioritization
3.Lead to develop brand plan & management & cross-functional leadership
-Analyze market trend, competitors situation to support developing brand strategy;
-Explore customer insight and brand value proposition to support developing brand strategy;
-Track progress towards brand target timely;
-Support cross-functional brand leadership – across Field Force, Account mgmt, medical, legal, regulatory, etc
-Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes
POSITION RESPONSIBILITIES
1.Accountable
-Flawless execution in marketing activities and manage project independently;
-Develop brand promotional materials and internal training materials;
-Develop product life cycle management strategy with cross function team
-Actively participate campaign development;
-BP plan and brand A&P allocation
2.Shared Accountability
-Op Plan and influence sales targets;
-Develop marketing mix & POA with innovation;
-Validate brand-specific messages, design training (wmedical, regulatory, and training department)
-Develop awareness campaigns, congress content (w KOLs) in partnership with medical,communication department
-Interface with cross-functional team;
ORGANIZATIONAL RELATIONSHIPS
-RTAL Sales leadRSIMsLSOs
-Market Access Lead
-Medical Affairs Lead
-GCO Marketing services, Business Analytics & Insights (BAI)
-Customer Marketing roles
-eMCM marketing
任職資格：
EDUCATION AND EXPERIENCE
-Bachelor degree in Medical or Medicine, Master degree and MBA preferred
-Fluent oral & written English
-3-5 years marketing with above 18 months BM experience or sales RM experience
TECHNICAL SKILLS REQUIREMENTS
Indicate the technical skills required andor preferred, as applicable.
1.Expect candidates to demonstrate these competencies:
-FunctionalTechnical Skills
-Acts Decisively
-Seizes Accountability
-Grows Self
-Change Agile
-Self Awareness
-Commits to “One Pfizer”-
-Peer Relationships
2.Expect candidates to demonstrate these commercial management competencies
-Market, Customer, and Competitor insight
-Strategic and operational businessMarket planning
-Market Execution
-Marketing Innovation
-Data analysis, interpretation and communication
-Performance and program metrics
