職位描述
職位描述JD： 1、制訂集團及下屬醫院和養老公司品牌與市場戰略規劃與定位，報董事會批準，定期評估規劃落實情況，并組織修正、調整規劃； Prepare the brand and marketing development strategic planning andorientation of CMHG and subsidiaries, and present to the board forapproval; to evaluate the implementation regularly and make adjustmentwhere needed; 2、制訂年度品牌設計、包裝、推廣與執行計劃；針對不同項目，制訂有效的、針對性的市場推廣計劃，協助項目發展總監擬訂市場可行性分析報告； Responsible for the annual plan of brand design, packaging, promotionand implementation；to develop specific effective marketing strategiesfor different projects; to assist Business Development Director infeasibility reports; 3、負責集團CIS形象標準化的策劃設計與管理，提煉和有效實施公司服務特色； Responsible for planning design and management of corporate identitysystem, to extract and effectively execute company servicecharacteristics; 4、負責品牌推廣、對外形象宣傳和策劃、媒體投放聯系和管理、網絡宣傳與推廣，提升品牌知名度； Responsible for brand marketing, external image promotion and planning,media contact and management, on-line advertising and promotion, toenhance the brand reputation and awareness, using social media whereappropriate; 5、組織公司網站的策劃、設計及維護管理。 Planning, design and maintenance of company website; 6、建立和完善公司、市場同行、競爭對手的醫療與養老服務產品、服務策略、競爭手段的收集、處理、分析、交流程序及保密系統； To setup and complete the process of collection, analysis,communication, and secrecy of both companies and competitors on medicaland elderly-care services products, service and competition methods; 7、建立集團及下屬醫院與養老公司市場團隊，參與、指導、監管下屬公司品牌與市場工作，負責品牌與市場制度建設。 Build marketing teams at CMHG and hospitals and elderly-care companies,to involve, guide and supervise brand and marketing work ofsubsidiaries; set up rules and regulations. 資質要求Qualifications： 1、大學本科及以上學歷，市場營銷、設計類相關專業畢業； Bachelor degree or above, major in marketing, design or related major; 2、年齡35-45周歲，工作10年以上，其中管理崗位5年以上； Age 35-45 years, more than 10 years of work experience, of which morethan 5 years in management positions; 3、良好的中英文口頭及書面表達能力與技巧； Good verbal and written communication skills in both English andChinese; 4、熟悉醫療、養老行業的營銷推廣和渠道開發模式，有成功的市場運作經驗及優秀的團隊管理業績； Familiar with marketing and channel development model of the medicalcare, pension industry, a successful market operation experience andexcellent team management performance; 5、具有較強的抗壓能力、組織協調力、溝通力和團隊管理力； Have the strong ability of compression, organization, coordination,communication and team management. 6、有較強的創新意識和敏銳的市場洞察力； Have a strong sense of innovation and keen market insight 7、碩士、MBA、有海外留學經歷或有醫療集團工作經驗者優先。 Master, MBA, overseas study experience or medical group workingexperience is preferred.
