職位描述
RMP：
Regional Promotion Manager/大區(qū)推廣經(jīng)理
1.崗位職責(zé)Responsibility
*Identify local business growth opportunities, develop a customized plan and local tactics to develop local market, and execute central and local marketing campaigns，in order to support sales teams to ensure effective execution of key elements of the brand strategy
發(fā)現(xiàn)并把握當(dāng)?shù)禺a(chǎn)品發(fā)展機(jī)會(huì)，依照中央市場(chǎng)部的策略，制定適合當(dāng)?shù)夭呗裕灾С咒N(xiāo)售部，確保重要的產(chǎn)品策略得到有效執(zhí)行
*Organize and execute the local product marketing activities and programs such as symposium, forums and CMEs to enhance doctor-to-doctor communication, in order to coordinate and engage field sales forces to align sales marketing initiatives to achieve territory sales targets
組織當(dāng)?shù)禺a(chǎn)品的學(xué)術(shù)活動(dòng)，如：研討會(huì)，論壇，CME等加強(qiáng)與醫(yī)生的溝通, 在學(xué)術(shù)上給銷(xiāo)售以幫助，使其能夠達(dá)成銷(xiāo)售指標(biāo)
*Update market situation and competitor intelligence to assist Zone Manager to formulate sales strategy and actions in the region, timely feedback to central marketing quickly respond challenges and changes in the market
了解和更新競(jìng)爭(zhēng)產(chǎn)品的活動(dòng)，幫助大區(qū)經(jīng)理調(diào)整銷(xiāo)售策略，定期反饋競(jìng)爭(zhēng)信息給中央市場(chǎng)部
*Prepare and execute product promotion expense budgets
計(jì)劃學(xué)術(shù)活動(dòng)的預(yù)算
*Develop and manage KOL partnership plans and programs to establish solid support with them
建立、維護(hù)當(dāng)?shù)豄OL的關(guān)系，以適用于長(zhǎng)期發(fā)展需要
2、基本要求
本科或以上學(xué)歷，修讀藥學(xué)或者醫(yī)學(xué)相關(guān)專(zhuān)業(yè)；
有三年以上外資或合資企業(yè)相關(guān)的管理及醫(yī)藥銷(xiāo)售工作經(jīng)驗(yàn)；
良好的客戶分級(jí)及數(shù)據(jù)分析能力；
良好的語(yǔ)言組織及表達(dá)能力。
3、素質(zhì)要求
有責(zé)任心，誠(chéng)實(shí)守信。
卓越的人際溝通能力與團(tuán)隊(duì)合作精神；
能在壓力下工作優(yōu)秀的分析、計(jì)劃、組織及執(zhí)行能力。
