職位描述
崗位職責:
? Responsible for tailor-made consumer education activities planning for eCom (T-mall, JD) and Key Account (Kids’want, Red Baby, LeYou, AiYingShi etc)
? Develop consumer education strategy for eCom platform / KC(s) based on insights, market dynamic and performance;
? Work out annual calendar to drive excellent execution with key building blocks (Consumer Campaigns, Key Festival, Regular P-Class / PS, etc.)
? Collaborate with eCom Consumer Marketing and COT teams on P-Class/PS planning & execution for NUA acquisition with eCom platforms / KC(s).
? Deep understanding on eCom market dynamic, lead cross functional teams to pilot new initiatives as well as activities model exploration
? Develop user experience solutions and NUA program to highly engage and drive conversion.
? Continuously analyze the platform’s competitiveness and position, works together with regional team for excellent execution aimed at strengthening MJN Professional education.
? Analyze P-Class / PS efficiency to recommend further activity plans.
任職資格:
? University Graduate or above ideally in a business related subject
? 8+ years of working experience in PNE / consumer education with leading team experience.
? Able to translate market trends into business opportunities and specific actions
? Strong leadership and interpersonal skills—capability of building strong working relationships and influencing consumers and internal teams
? Strong commercial understanding of business issues/opportunities.
? Demonstrated success in A&P management, budget delivery and growth momentum.
? Proven ability to be flexible, multi task and drive key projects in a fast paced, high demand environment.
? Strong analytical skills with ability to develop strategies, tactics and measurable implementation.
? Fluent in both English and Mandarin.
