職位描述
Job Summary / Purpose
Develop and implement a marketing strategy, tactics/ activities, which is aligned with and sets direction for the sales strategy in order to meet established business objective..
Essential Duties / Responsibilities
Support line manager to develop a complete and effective product strategy and tactics/activates for business in China market.
Build up and maintain the relationship with KOLs and key users of central cities and Key cities.
Plan and execute brand plan.
Partner across functions to make sure the alignment in terms of strategy and implementation effectiveness.
Monitor, analyze, and evaluate market trends, consumer behaviour, and competitor activity to identify market opportunities for the product/service and to document market shares, sales by key players as well as key products and key messages
Design and update promotion tools such as promotional items and brochures for marketing and campaigns or overseeing such activity.
Provide marketing training material to training department for employee training and execute employee training according to agreement with training departments.
Communicate with regional team and partner concerning marketing issues.
Job Qualifications
Medical university background, major in pharmaceutical related and the Master degree is a plus
More than 4 years’ working experience of PM position in MNC pharmaceutical or medical device companies
Competencies
Good English skill ( including writing, reading and oral);Strategic thinking; project leading and implementation; problem solving and performance driven; high-impact communication; partnering across functions; team player.
